TIP208: LESSONS FROM BILLIONAIRE

MARK CUBAN

15 September 2018

On today’s show we are going to be covering billionaire Mark Cuban. After being fired from his first job, Mark started his own company called Micro Solutions. Within a decade, Mark sold the company for 6 million dollars and started a second business that streamed college sports over the internet. Within another decade, Mark sold Broadcast.com for 5.7 billion to Yahoo! During our show, we play some interesting questions that Mark has been asked about his time as an entrepreneur.

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IN THIS EPISODE, YOU’LL LEARN:

  • Why Mark Cuban believes sales is the most underrated skill in business.
  • Why Mark Cuban invested every penny, he had into a put option after he sold his company to Yahoo!
  • Why Mark Cuban thinks you shouldn’t raise capital if you’re an entrepreneur.
  • Why Mark Cuban wants you to consider if you’re adding or reducing stress?
  • Ask The Investors: Is the stock market a zero-sum game?

TRANSCRIPT

Disclaimer: The transcript that follows has been generated using artificial intelligence. We strive to be as accurate as possible, but minor errors and slightly off timestamps may be present due to platform differences.

Preston Pysh  0:02  

Hey, how’s everyone doing out there? On today’s show, we’re going to be covering billionaire Mark Cuban. Mark is a fellow Pittsburgh, Pennsylvania guy. After attending college in Western PA, Mark moved to Texas and became a bartender. He then started working in sales at a software company. 

After being fired from his job in a short amount of time, Mark started his own company called Micro Solutions. After selling the business for $6 million in under a decade, Mark started a new business that streamed college sports over the internet. Within another decade, Mark sold broadcast.com for $5.7 billion to Yahoo. 

During our show, we will play some interesting questions that Mark has been asked about his time as an entrepreneur and building this billion dollar enterprise. Without further delay, we hope you enjoy our coverage of billionaire Mark Cuban.

Intro  0:57  

You are listening to The Investor’s Podcast, where we study the financial markets and read the books that influenced self-made billionaires the most. We keep you informed and prepared for the unexpected.

Preston Pysh  1:18  

Alright, welcome to The Investor’s Podcast. Stig and I are so excited to have you here. Like we said in the introduction, we’re going to be talking about Mark Cuban. Without any hesitation, we’re going to cover the first question. This was when Mark was asked, “Let’s talk about your first tech business Micro Solutions.” 

This was his response.

Mark Cuban  1:36  

I got a job working at a software store in Dallas, Texas, selling computer software. I didn’t know a lot about computer software. What I would do is I would come in early, stay late, come in weekends, and teach myself all the different software. 

I literally would sit there and read software manuals. I taught myself how to program. I would go out and sell software to businesses, or anybody really who wanted it. 

One day, I had a big sale. It was at a company called Your Business Software. I worked for a guy named Michael Humecki. I went in and I said, “Michael, I’ve got this big deal I’m going to close.” 

I’m going to go pick up a $15,000 check. My commission was going to be $1500 dollars. Mind you, I was living in a three-bedroom apartment with six guys. I was sleeping on the floor. I had towels that stand up on their own. It was just the grossest ever. 

I was thinking, “Yeah, I need to move.” We called it “the hotel.” I get to move out of the hotel into a real apartment. 

Michael said, “No. This is a retail store. You have to make sure the windows are clean. You have to make sure the floors are swept and the displays are all good.”

I said, “Michael, I’m going to go close this deal.” He said, “No.” 

I promised him and said I needed to go. I came back, and he fired me. I took my check back, put it into my pocket and took that customer. I then started a company called Micro Solutions.

Stig Brodersen  2:54  

I really liked his response. I think for anyone who has been following Mark Cuban you know how big he is on sales. That’s really my key takeaway here. 

At the end of the day, everything comes down to sales. We have this idea that sales is the least prestigious job you can have. I don’t see sales anywhere like that. For me, sales is the most refined art and the most important skill you can have in many ways in business. 

If you’re applying for a job, you’re a salesperson. If you’re attracting employees to a company, you’re also a salesperson. If you want to persuade your boss or your colleagues that the company should run your idea, you’re in sales too.

It just seems different when you’re not knocking on doors and trying to sell your product. I think in this day and age where everything is about optimization and AI, one skill I don’t see that will go away anytime soon is the ability to sell.

It is really the primary driver for everything in business, when you think about it. When I listen to what Cuban said, I also think of other billionaires like Bill Gates who is also a great salesperson. 

He sold his first piece of software before it was *inaudible*. You could say the same thing about Warren Buffett and the way he got started was selling his partnership. I like that too. The same with Mark Cuban, he got his validation of the concept, when he received that check. It all comes down to sales at the end of the day.

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