Preston Pysh  05:13

I love this because you bring up one of the core elements that I really have such a strong belief behind. And that is if you are a person who has fantastic ideas, and you’re a person who really can add value to society, you don’t necessarily have to have the good old boy network anymore. To stand out and to really bring that to light, you can be just an average person off the street. But if you have profound thinking and you have profound ideas, you have now this capacity to really reach an enormous audience. You can do this on your own. And I think that that’s a really exciting concept for people out there that are passionate about whatever the topic might be. Like Stig and I are very passionate about business and accounting and that   stuff. So, that’s our niche. And we’ve   run in this direction.

But there are listeners out there that are listening to us right now, and they have that same passion for something else, whatever that might be. And your book is really   a roadmap, if you will, to how do I extract that passion for whatever it is that I’m interested in and bring it to a larger community and a larger audience. So, that’s really exciting. And I love that mission statement.

Dorie Clark  06:28

You’re exactly right. It’s about scale. It’s about impact. If you don’t have that, it’s a nice thing to have good ideas, but it doesn’t really get you a lot or get the world a lot of people don’t hear them.

Stig Brodersen  06:40

Our audience usually is under the assumption that they already have a portfolio so they have some cash, they can either invest in or they can sell the stocks and buy all the securities. Now, a question we actually get quite often in my inbox, is that “You know, Stig, this sounds really awesome that you want to invest in stock X. But how do I start generating the cash flow so I can go into investing? So how do I find my breakthrough idea? And how do I build a business around it?”

Preston Pysh  07:09

Really, the premise of “Stand Out” is that you can and you know, I would argue should, because I think it is good for us and good for the world to make money from your ideas. Now, the trick with modern society, and all the channels that we have now for communicating, is that you do have to be really deliberate about how you make money from your ideas because we live in a world where you could become the world’s most famous blogger, you could be writing 15 hours a day and posting everything on LinkedIn or you know, whatever. And nobody gets paid for that.

Dorie Clark  07:44

And so fame and money are not necessarily coupled together in the way that they were in the past. So, you have to be smart about making sure that you can monetize from your ideas. How do you make it sustainable? Because we all know for any field, there’s a time when you’re toiling in the wilderness, there’s a time when you have to do things for free, where you’re gaining momentum. But you can’t live there forever, that is not sustainable. And you don’t want to be in a place where you’re just going all out for two years, you burn yourself out, you make no money doing it. And then you have to say, “Okay, I have to give up whatever my idea was because I can’t support myself doing it.”

So broadly speaking, and we can go into detail about the specific ways that people can come up with breakthrough ideas and things like that. But I would say if you’re specifically thinking about making money from your ideas, rather than from a product or service that you’ve created from them, there is a lot of different ways to do it.

The key of course, and to something that is an important tenet that you guys probably talk about, are multiple revenue streams. You don’t want to be putting all your eggs in one basket. And so for people who are sharing their ideas and thinking, you always want to do one thing and see if you can do 10 things with it.

09:01

So in “Stand Out,” for instance, when it comes to content creation, just   a metaphor, I talked about a guy named Mark Filman. And Mark would actually spend up to 100 hours writing a blog post, it was absolutely insane. I spend maybe an hour or two writing a blog post, he would spend 100 hours. But what he did was with that hundred hours, he was able to create a huge amount of interesting content because he was creating these top lists at the top 25 CMOS or whatever. And he would be interviewing the people, he would be building relationships with them, he would be getting tips from them for a supplementary ebook that would grow his email list. He would be hiring designers and creating Instagram cards.

And so when he did one thing, he made it count 10 times. If you know how to do one thing, okay, well, you can do coaching on that thing. All right, well, how do you take that same content? Well, you could make an online course from that thing. And oh, well, people are interested in it clearly. So, you’re creating maybe an email list, and then you can monetize the email list by selling your course, selling other people’s courses, you know. All the things that you’re doing, we have to ask ourselves, we have the same 24 hours in the day, you want to really be brainstorming and thinking about all of the different ways that one activity can count multiple times.

Stig Brodersen  10:23

I think that’s a really strong point you have there, Dorie. So, basically, you’re saying you can do the same thing, but you can use all the tools and other platforms to get to more people and thereby creating more value in aggregate.

Preston Pysh  10:35

Yes, the scale is the key determinative factor because there are fixed rates that you can get by if you want to start a business, where you like to help people with the Fung Shui of their closets. Or if you want to start a business where you know you’re creating gourmet ice cream or whatever. You really can’t sell ice cream for $500 a cone. That’s just not how it works in the real world. You know, you can have the best thing but it’s not going to happen. You have to find a way to scale because that’s the only way that you can really break through and be successful and get the leverage you need.

Dorie Clark  11:10

Robert Scoble who was someone I interviewed for “Stand Out,” talked about the same thing with your ideas and your sharing of them. Instead of responding on one to questions electronically, he would tell people who had questions for him, post them on Quora, the question and answer website, and I’ll answer them there. And that way I can help more people. And that’s the question we need to ask, how do you do the same thing once but help more people with it?

Preston Pysh  11:32

That’s fantastic. And I think for a lot of people that are coming into or maybe wanting to start an online business specifically because that’s what we were talking a lot about. There’s this idea of giving away a lot of your information and doing a lot of things for free upfront, is pretty much the only model to make this stuff start to work, to get the volume of traffic that needs to start coming through the site for you to actually be able to sell a product or a service later down the road. And I think that’s a huge misnomer that a lot of people don’t understand as they’re getting started. They just want to create the product or the service, put it on a website, and think that all these people are just going to naturally start flowing through that website because it’s listed on Google or something. And that’s a huge misnomer.

Let me tell you, folks, it really does not work that way. If this is something that you are interested in doing, I think that it’s really important to understand what you are passionate about, because it is definitely a marathon and not a sprint. And that’s the only thing that’s going to keep you going.

12:21

I think the second part is you do have to give away a lot of ideas, you have to give away a lot of information and has to be useful information. I love that comment about him spending 100 hours on the blog post. He’s truly at heart trying to create value. And I think that’s the part that a lot of people miss when they’re trying to maybe start their own online business, is they lose track of the idea of my sole purpose is to create value for other people. And whenever I do that, it’s going to come back to me through reciprocity and whatever other means you want to discuss.

So our business, we’re always trying to gain a larger share of the audience. We’re trying to capture more people to listen to our show, to go to our websites, and things like that. Although there are tons of tips out there on how to do this stuff, and it’s really the core fundamental thing that you can’t afford to mess up. But could you give us some of your favorite advice from that second part of your book, maybe really the key ingredient or the key ingredients that you think really make things pop in that section of basically growing your audience?

Dorie Clark  13:32

Absolutely. So, in a broad sense, Preston, in “Stand Out,” I talked about a three-step process to building a following around your idea. First, building a   tight-knit network around you. Next, building a broader audience. And then third, finally building a community around your idea.

And so I think the way that this would apply to podcasts like yours or somebody who’s trying to launch a new product or service that they’re doing, the first step is really making sure that you have the right people around you and a small number of people to provide advice. And so for instance, you guys are already well up and running. You’re in the audience phase. But if you were just starting this podcast, I would say the important thing is to think about   who’s on your mentor board of advisors. Who do you know, that maybe has a podcast of their own or as an avid podcast listener, so that you can bounce ideas off of them say, “Hmm, we’re thinking about doing an investor’s podcast how does that sound?” And be able, to actually have people you trust to come back to you and say, “Oh, that’s a great idea,” or, “I don’t know, you might want to tweak it here.”

You want to be getting advice from the right people. First of all, they’re going to be the ones that can speak honestly to you and provide critical support. When it comes to the next phase of building your audience, this is   where you begin to blow it out. You’re talking to people who are not just people that you know, one on one or personally, you’re   talking to the wider world. So, this is once your podcast launches, you go in audience building mode. And so this is the place where again, you want to go back to leverage and think through how do you build the audience.

15:07

Well, one great way, of course, is through your guests because if you are interviewing people who are willing to share the podcast with themselves and have reasonable followings, then you can introduce yourselves to new audiences. And then finally, once you start to get traction audience. You want to think through how do I make it easy for my listeners to communicate with each other because it’s great. If all the time the listeners have a relationship with you guys, and “Oh, I love it when a new episode comes out. It’s so great when I hear from Stig and Preston.” But their bond becomes stronger with you and with the ideas that you represent if they’re able to feel like they’re part of a community. And so whether it’s maybe launching a Facebook community around The Investor’s Podcast where people brainstorm and trade ideas, maybe it’s doing meetups, maybe it’s periodically having Google Plus Hangout chats with your fans. You know, whatever it is, but it’s about thinking through how do you bring people together so that they love you even more and become your ambassadors.

Preston Pysh  16:12

Can we just force our audience to love us?

Dorie Clark  16:16

Absolutely, I think that’ll work.

Preston Pysh  16:19

That’s fantastic advice. It’s   neat how our organization   grew, we really   started off more with the forum, which was the community piece. And the podcast really   came much later, years later. So, it’s   neat how we’ve got each one of those elements that you were discussing in our business, but it’s   interesting how we   arrived at that solution. It took us many years of going down different paths and maneuvering around it. It was really interesting that when you first started talking about a Mastermind group, we did that way early in the process, and I love how you put that upfront because the time we could have saved if we would have known to contact the right people and which steps to take. I mean, it’s just, we   did everything backward, which is really   funny. And everyone can   laugh at us out there.

Dorie Clark  17:06

That’s life, man.

Stig Brodersen  17:11

Dorie, I often get this question both from my students, but also from the audience saying they have very limited capital, and they want to start their own business, or some they want to invest in stocks, or they just want to grow the business. The problem is always money, right? So we don’t have that much money. It’s always scarce one way or the other. And many people that might have, say, $100 or $200 a month in their budget for everything in the business. If I was asking you and I said, I have $100, $200 a month, where should that cash go?

Preston Pysh  17:44

So in “Stand Out” one of the people I interviewed was David Allen, the productivity guru. And he had a really interesting quote that I liked, and that was, “You don’t need time to have a great idea. You need space, meaning you need the mental space to be able to think creatively.” Even if you’re at a cabin in the woods for a month, you’re not going to have a great idea if you’re worried the whole time and thinking about, “Oh, my God, who’s emailing me back at my desk,” and you know, “Oh, I really should have done this other thing.”

Dorie Clark  18:14

It’s never going to come to you. You don’t need time, you need space. And I will similarly say my appendix to his statement is these days, you don’t actually need money to have a great idea and be able to spread it. It is absolutely incredible how much the cost has come down for anything you want to create. I mean, certainly, we know in technology, that’s the case. But these days with the ability to outsource, with the ability to subcontract with back end innovations like Amazon web services that allow you to not have to have a million expensive servers of your own. You can rent them now from Amazon. What does it take, if not money, to have a breakthrough idea?

So in “Stand Out,” I actually, in interviewing these experts, I came up with five key things that the experts did to come up with breakthrough ideas. Now, it’s crucial… People don’t have to do all of these things. This is not like a checklist. Really what it is, is you pick the idea that feels most resonant to you. And you explore that you only need one, maybe two, if you want. But really, it’s about finding one approach that is a good muse for you, and you can go deep on it.

19:26

And so very briefly what they are: number one is mixing ideas and mixing disciplines. If you can take whatever your field is, and think about something else that you care about or are passionate about. This could be something else you studied in the past, maybe there’s a hobby that you have that other people don’t, maybe you have a different cultural background. This is going to allow you to have different ideas and see the world differently. If you consciously blend these two things, that can be very fruitful for ideas. That’s number one.

19:55

Number two is the niche strategy where you go really deep and become an expert in a very tiny piece of something. And that’s great because it gives you connections, it gives you credibility. Everybody’s like, “oh, hands down. He’s the expert at XYZ.” And then you can expand from there. So, maybe you become an expert at studying Google’s self-driving cars. Great, okay. Well, then all of a sudden, people are going to see your credibility. They’re going to start calling you for news stories and for information, and for being an advisor to other companies that know about self-driving cars. And before that, then they’re going to be calling you about other things with robotics.

20:32

Number three is about doing independent research. That’s a great way to become an expert. In fact, this is meta because this is what you’re doing. You’re podcasting. You know, essentially, you’re interviewing people. This is a form of generating new content, new ideas through the journalistic process. You could do it with blogging, you could do it with writing case studies, or writing white papers or writing reviews. But it’s about creating interesting new knowledge that other people can benefit from.

21:00

Number four is about tackling a big idea. Are you actually focused on something important enough? That’s a really key question. If you are picking a big challenge that other people are motivated by and care about, this is certainly the case with things that say Elon Musk. Most people when they say who’s the entrepreneur they admire, it’s Elon Musk. And a lot of the reason is that he’s choosing big targets to go after. And that is very powerful and attracts people to you.

21:24

And then fifth, and finally, the muse that I will suggest to people as they’re coming up with their own breakthrough ideas is the idea of creating a framework. And essentially what that means is that a lot of times, surprisingly, often, the very basic principles of a field have not been articulated. And if you can be the person to do that, you get an enormous amount of power and recognition.

Preston Pysh  21:57

I like that last point because a lot of people what they do is they write more for their ego than their audience. And I think that’s when you’re talking about being able to communicate something effectively and uniquely, in a simplified yet profound way. I think it’s really important for people to always think about their audience whenever they’re generating content. And who do they want to see? How can I make this simpler? How can I add more value to them in a quicker manner without taking up long sentences with big words to confuse and service my own ego? So I really like that last fifth step. But that was great. Those five steps are fantastic.

Stig Brodersen  22:34

I already mentioned capital as one resource that I think is scarce. And then my question should actually be about how to invest your time. I   want to elaborate on that a bit. And to rephrase that, because you said it was not really so much about capital, and perhaps not so much about time but more about space. And I think you really hit it on the nail on that one, because what would you advise to these people that just can’t quit their job, and how to gain momentum for them?

Preston Pysh  23:03

Yeah, that’s a really important question. And I remember this vividly from my own life. The first job that I had after I finished graduate school was for about a year, I was a political reporter at a newspaper. And I had this colleague named Nina. And you know, we had basically the same job and had to work nine to a six-ish   job doing this. So, one day, Nina and I were not terribly close. But one day I sort of hear like, “Oh, Nina has a book coming out.” And I’m like, what, how does Nina have a book coming out? Like I go home and like, it’s all I can do to like, figure out how to cook dinner and maybe do something with a friend or whatever. And then like, okay, time for bed. And it blew my mind. I’m like, how did she pull that off?

Dorie Clark  23:49

And so I asked her, I’m like, “Nina, you’re so busy. We’re so busy. I couldn’t even imagine doing it. How did you make it happen?” And she said, “Well, basically just from the moment that I get home every night, I sit at my computer until 9 pm. And I work on my book, and then I’ll go and I’ll have dinner at nine, and then go to bed.” And I was just like, whoa, that was just, to be an incredible level of discipline that I couldn’t imagine at the time. I’ve gotten a little more hardcore since then. So, I can imagine it pretty well.

I think for me, being an entrepreneur has been helpful in that regard. But yeah, I couldn’t fathom it because I was just so exhausted and didn’t think that there was a place for that. But what I learned in the course of actually writing my first book, which was called “Reinventing You,” is that it really is possible. It’s surprisingly possible for people to if they have their eyes on the prize, and if they are willing to accept a maybe a slower timeline than they would like in their ideal world if you start moving towards it, it really can and will happen.

24:51

And so in “Reinventing You,” I profiled this woman named Patricia Fripp, and Patricia originally is from England and she came over to the United States as a hairdresser. Actually, she was working in San Francisco. And she was first employed in a salon. And then she had her own salon. And she was working downtown. So, she had a lot of business executives as clients. She said that for her something really important was she would overhear the other stylists at the salon. And they’d be having these sort of stupid conversations with people while they were cutting hair. And just talking about television shows or whatever. And Patricia had a totally different viewpoint, she would be asking business advice from her clients. She said, “Why wouldn’t I do that? I have the most talented businessmen and women as my clients, and they are like stuck in the chair for half an hour. They give me free advice, why wouldn’t you do it?”

And so she got all this advice for her clients. And eventually, they began to realize one of the things Patricia had been asked to do was to start giving these promotional talks about certain hair products. So, she would say, “Oh, I have to you know, no, I can’t meet you next Tuesday. I have to go give a talk for whatever the brand is.” They said, “Oh, you give talks.” They said, “Oh, that’s amazing. Why don’t you come in and give a talk to our employees? You’re so good at customer service, why don’t you talk to our people?” That was the way she got started. She did talk for all her clients in the San Francisco area, Wells Fargo and Gap, and all these places. And she began slowly building a speaking business.

And really, she loves speaking a lot more than having a hair salon. First, you can’t make a living maybe you speak for free. Maybe you make 500 bucks, that’s not going to pay for what you need. And besides, she had a lease on her hair salon. So, she had a 10-year lease for the property. What she realized was okay, I’ve got a 10-year plan. That’s what I’ve got. And so she would take whatever money she earned with her speaking, and she would reinvest it back in that business. And so she was willing to invest in the very best. She invested in the best speaker videos, she invested in coaching so she would become a better speaker. She invested in the creation of promotional materials. And as a result, the end of 10 years when her lease was up, she was able to say, “Okay, I’m closing the salon. I’m not renewing it, and I have more than enough money to make up for my income as a hairdresser.”

Preston Pysh  27:05

That’s an awesome story. And I think that that empathizes with so many people out there that are in similar situations like how do I bridge the gap from my current job, to creating my own business on the side to fully transitioning into doing that as my own thing, full time. A lot of people out there need to really have an appreciation for the power of an hour a day, and how much that can create over time. I mean, one hour every single day, 365 hours a year. If you take that approach is a lot of time, folks, like you can really create a lot in just that amount of time. You could write a book, you can write a book. That’s right. And that’s the part where on the surface, people see it as an elephant. Then everyone knows the saying how do you eat an elephant? Well, you eat it one bite at a time.

You really got to set up the time constraints. I think it is a really important part of this is like, hey, from eight o’clock to nine o’clock, I am doing this every day no matter what. If I have to turn my WiFi off so that I can write, then turn your WiFi off, so you can write not to get distracted. Whatever that tool is, you know your own personality, take advantage of that, and really commit to it.

28:17

But I think the problem a lot of people have is they go full blast all at once, like the first week, they do five hours a day and they get burnout. And then it’s just done. I think it’s really important for people to take the baby steps and slowly transition into this idea of creating your own assets and creating their own business. Because I know whenever Stig and I look at what we’ve created, it’s really quite amazing to think that that’s really our best investment because we get investment questions all the time. What’s your best investment? Our best investment is the business we created. And that has the best return  I mean, it’s so important, I think for a lot of people out there that maybe aren’t satisfied with the job that they have or whatever, to really strongly consider all this information Dorie is talking about and to really think about some of this stuff at a much deeper level. And realize that you do have something out there that you’re really passionate about, that you can add value to the world and really take it in that direction. It’s really quite an exciting conversation.

Stig Brodersen  29:15

One thing I want to mention is and I think this really relates to the story Dorie had about being a hairdresser. I mean, how do you define yourself? And I might define myself as a college professor, before then that might be a commodities trader. Now, if anything, I’m defining myself as an educator. So, now I’m talking about investing, but not only to my students but to a lot of people and it’s the same thing you are cutting people’s hair. Is that really what you do? Or is it customer service? Now, customer service, that’s completely another area. But again, you have been practicing that five years cutting hair or whatnot. So, I guess at least that’s my take away from this amazing story you have, Dorie.

Preston Pysh  29:57

Yeah, thank you. I think that’s such an important point. It really does start with how we frame and conceptualize ourselves in our lives. It’s a real starting point of what we feel we’re capable of doing.

So, Dorie, this is the question that we ask everybody that comes on the show. And it really comes down to what books have you read that have influenced you in a very profound way in your life? And more specifically, we’re looking for maybe a book out there outside of your own, which is just fantastic. “Stand Out” is the name of the book for everybody. Outside of your own book, what book would you recommend for people to really harness this idea of creating their own business going in that direction, and really becoming more of an entrepreneur?

So I’ll name a few if that’s all right. So, when it comes to just general business in life, I’m a huge fan of the book “Never Eat Alone” by Keith Ferrazzi. That’s networking classic, but it’s written in just an engaging humane way. It is a useful life lesson for anyone. So, I think whatever you’re doing, that’s a really good book when it comes to understanding the dynamics of organizations and how to deal with other people in the business.

Dorie Clark  31:03

There’s a book called “Power” by Jeffrey Pfeffer. The subtitle is “Why some people have it and others don’t,” which is a topic I think of interest to many people. And he does a really interesting explanation of where power comes from, and how, particularly if you’re in the context of an organization, you can make sure that people are not taking your power away from you. So, I found that particularly insightful.

Another one I’ll shout out to, I actually think he may have been the one that introduced us if I’m remembering correctly because I know we scheduled this a while ago, but you guys had Guy Spier on the show, right? So Guy Spier’s “The Education of a Value Investor.” That was a wonderful book. So, thoughtful. It’s a book about money, but it’s even more than that. It’s sort of a book about how to be a better person.

Preston Pysh  31:49

Dorie, seriously, thank you so much for coming on the show. The name of the book is “Stand Out” by Dorie Clark.

Dorie, where can people find you if folks are interested in learning more about you?

Dorie Clark  31:59

I would send them to my website which is dorieclark.com. I actually created a free 42-page workbook that folks can download. It is adapted from “Stand Out” and it actually walks you step by step through the process of coming up with your own breakthrough idea and building a following. And I’m on Twitter @DorieClark.

Preston Pysh  32:17

All right, Dorie. Well, thank you so much for coming on the show and we just really appreciate you taking time out of your day.

Dorie Clark  32:23

Thank you, Stig. Thanks, Preston.

Preston Pysh  32:26

Okay, so this is the point in the show where we take a question from our audience and this question comes from Mus.

Mus  32:31

Hello, Preston and Stig My name is Mus, from Muscat, Oman. I hope you’re both doing well. My question is, if you have 1 million or $1.2 million, how would you invest this money to enhance your monthly income? Thank you.

Preston Pysh  32:51

Okay, Mus. So, this question here is really good because I think it gets at the heart of what would you do under the current market conditions because, to be honest with you, I’ll treat $1,000 almost the same way I would treat a million dollars.

But here’s the difference: when you’re dealing with a million dollars, my impression, the way I would treat that would be slightly different just because I feel like I have a firm understanding of business. And I could start maybe my own brick and mortar type business with the million dollars to create an online business or something like that. I don’t necessarily know that that’s how I would invest the million dollars, but I would definitely create a business with the money. Probably would not be investing in the individual stock picks based on the current market valuations. If the market was in a different position, I might have a completely different opinion. So, let’s say that the market was at 12,000 on the Dow or 11,000. On the Dow, I would probably take that money and maybe invest it in the stock market at that point. But based on current market valuations, based on fixed income bond yields and things like that, I would be much more likely to take that money and probably invest in a brick and mortar type business. I’m curious to hear what Stig would have to say though.

Stig Brodersen  34:01

Yeah, I definitely agree with you, Preston. The overall asset allocation of whether or not you have $1,000 or a million dollars, especially if you’re looking into securities, that’s pretty much the same thing. Now, the thing that comes to mind is really two different buckets. The first one would be a fixed income. And as Preston has always been saying, the yield on fixed income right now is just close to zero. And there’s simply too much downside risk going into bonds. So, we can definitely just say, that’s probably not the right thing to do, what other people are doing, and I’m not just talking about right now. But in general, if they are looking to increase the monthly income, there would be dividend investing and I think dividend investing or income investing if you like, that’s a very interesting strategy.

So again, it’s not so much about the annual return maximizing that but really maximizing your income, your dividend income. So, the logical question would be how do I start dividend investing because I think this idea sounds very appealing that on your principle, you can make a 2, 3, 4, or 5% interest on that. And that can just steadily increase year after year. One way to do that would be to do a dividend ETF, as you can probably hear from some of the later podcasts, I’m doing a lot into ETFs at the moment, is I was in the position where I was close to retiring and they had say, a million dollars or 1.2, like what you’re saying, Mus, that might be the way to go. But if I had to pick individuals, I would probably look for large-cap companies that are stable, somewhat low debt, low payout ratio.

Preston Pysh  35:37

All right, Mus, thank you so much for submitting your question. We’re going to send you a free signed copy of our book, the Warren Buffett Accounting Book and for anybody else out there if you want to get your question played on the show, go to asktheinvestors.com. You can record your question there and submit it and if it gets played on the show, we’ll send you a free signed copy of our book.

So really great discussion. We’d really like to thank Dorie Clark for coming on the show. She really gave some people fantastic advice if you’re wanting to maybe venture off into starting your own online business, or even your own brick and mortar type business. So, thank you for joining us this weekend. We’ll see you guys next week.

Outro  38:03

Thanks for listening to The Investor’s Podcast. To listen to more shows or access to the tools discussed on the show, be sure to visit www.theinvestorspodcast.com. Submit your questions or request a guest’s appearance to The Investor’s Podcast by going to www.asktheinvestors.com. If your question is answered during the show, you will receive a free autographed copy of The Warren Buffett Accounting Book. This podcast is for entertainment purposes only. This material is copyrighted by the TIP Network and must have written approval before commercial application.