TIP366: BILLION DOLLAR LOSER

W/ REEVES WIEDEMAN

31 July 2021

Stig Brodersen speaks with Reeves Wiedeman and learns the unfiltered story of The Rise and Fall of WeWork and co-founder Adam Neumann.

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IN THIS EPISODE, YOU’LL LEARN:

  • How WeWork got started
  • How WeWork tried becoming a tech company with a 16-year-old Director of IT
  • How Softbank made a $4.4B investment in WeWork on a napkin
  • Whether or not CEO Adam Neumann was a true believer of a con artist
  • How WeWork went from a $96B valuation to single digits in a matter of weeks.
  • Why Adam Neumann was ousted from his own company

TRANSCRIPT

Disclaimer: The transcript that follows has been generated using artificial intelligence. We strive to be as accurate as possible, but minor errors and slightly off timestamps may be present due to platform differences.

Stig Brodersen (00:02):
Over the years, we covered books by multiple billionaires about how to build wealth. Today, we’re doing just the opposite. As billionaire Charlie Munger is saying, invert, always invert. I’ve invited Reeves Wiedeman to talk about his book, Billion Dollar Loser, about the rise and fall of WeWork, and co-founder Adam Neumann. This is a business thriller like you never heard it. So with our further delay, let’s hop to it.

Intro (00:31):
You are listening to The Investor’s Podcast, where we study the financial markets and read the books that influence self-made billionaires the most. We keep you informed and prepared for the unexpected.

Stig Brodersen (00:51):
Hey, hey, hey, you’re listening to The Investor’s Podcast, and I’m your host Stig Brodersen. And I’m here with Reeves Wiedeman. First of all, Reeves, thank you for taking the time out of your busy schedule to speak with me here today about your wonderful book. It’s a story that the world needs to know.

Reeves Wiedeman (01:06):
Thank you. Thank you for having me. And thank you for saying that, I’m excited to talk about it.

Stig Brodersen (01:10):
So if you start your story about Adam Neumann and WeWork with a quote from his old high school driver instructor saying that either Adam will end up in jail or he’ll become a millionaire. Would that set the story of the rise and fall of WeWork is very much also the rise and fall of Adam Neumann. So he says himself, “I am WeWork.” Who is Adam Neumann?

Reeves Wiedeman (01:35):
Adam Neumann grew up in Israel, which is where his driving instructor said that quote. And from the early days, Adam was not… I don’t know who is a normal teenager, but Adam was different in a lot of ways. He had a disjointed childhood and was at times a shy outsider. And then at times a very charismatic teenager, which is when that driving instructor noticed this kind of… Whatever Adam was going to be doing, it was going to be something extreme. It was going to be interesting in some way, he was not going to live a normal life. And to fast forward, Adam got to eventually move to New York City and he wanted to be a millionaire. He wanted to aspire to that dream that had been laid out for him and tried a bunch of different paths to get there. And eventually landed on one that worked, WeWork. And we can talk about how he got there, but he was the brains and visionary behind this company that grew faster than any company had in size and scope for something like what WeWork was.

Reeves Wiedeman (02:37):
And so he’s a complicated figure, as you mentioned. And I think the reason we started the book with that quote was that there was a lot of good and a lot of bad in Adam in the way that he ran his company. And it’s hard to separate those two things. And it’s a very thin line often between becoming a millionaire and going to jail. And in so many ways, that’s the case with WeWork where it was a thin line between great success and great failure.

Stig Brodersen (03:04):
Before WeWork, as with so many young entrepreneurs, there were other businesses. And one of the companies he had was called Krawlers. Krawlers with a K, by the way. What company was that?

Reeves Wiedeman (03:17):
Krawlers One of a couple of companies Adams started when he was a college student, actually, in New York City. And Krawlers with a K was a simple idea, it was baby clothes with kneepads. And Adam, at the time, while he now has five children, did not have any. He was just a young 20 something bachelor. Had this idea of one night with some friends that he could start a baby clothes company with knee pads so that babies wouldn’t hurt their knees when they’re crawling on the ground. I think any parent would be able to look back at this and say, it’s not really necessary. But for Adam, he was just casting about for any idea he could. And this is one he latched onto, and he worked on the baby clothes company for a number of years. Had some success. Some of the clothes had kneepads, some of them didn’t. But ultimately, it was a silly idea, one like many early entrepreneurs have.

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