TIP178: SAM WALTON

MADE IN AMERICA

17 February 2018

On today’s show, Preston and Stig learn about American business legend, Sam Walton. Before Walton passed in the early 1990’s, he documented his journey in the book: Made In America.

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IN THIS EPISODE, YOU’LL LEARN:

  • Sam Walton’s 10 pieces of advice for building a successful business.
  • What Amazon learned from Walmart.
  • Why it is a big problem if your team is not complaining.
  • Ask the Investors: Are Warren and Charlie the competitive advantage of Berkshire Hathaway?

TRANSCRIPT

Disclaimer: The transcript that follows has been generated using artificial intelligence. We strive to be as accurate as possible, but minor errors and slightly off timestamps may be present due to platform differences.

Preston Pysh 0:02
On today’s show, we talk about the American retail tycoon Sam Walton. Similar to other autobiographies, Walton provides key insights into how he was able to build his small five and dime store into the billion dollar global retail chain it is today.

Sam completed this book the same year he died so there weren’t any details left out of his writing. Get ready to hear some of his awesome insights and fun stories from the man that created $100 billion in a single lifetime.

Intro 0:26
You are listening to The Investor’s Podcast where we study the financial markets and read the books that influenced self-made billionaires the most. We keep you informed and prepared for the unexpected.

Preston Pysh 0:43
Alright, like we said in the introduction, we’re going to be covering Sam Walton’s book “Made in America.” This was a really good read. We were waiting a long time for this to come out because it wasn’t on Audible. Recently, I just saw it pop up there within the last month so Stig and I took a look at it. We said, “Hey, it’s finally available. Let’s go ahead and do this.”

Stig, I’m assuming you enjoyed this one. This was a very good read, right?

Yes. I thoroughly enjoyed it, especially these days and times where everything is about high tech AI and blockchain. It’s just nice to read an old fashioned book about how to become the richest man in American in retail and being a merchant. What’s not to like about that. I think we really needed this book.

Stig Brodersen 1:20
I had heard that Jeff Bezos read this book before or while he was founding Amazon. This was very influential for him to read so I always wanted to get my hands on it and go through it. I’m excited we were able to do it.

Preston Pysh 1:35
The layout of the book is really simple. It’s really just a chronological order of when he started as a young 20 year old, something good and clear up to the day. At the very end of the book, it gets a little sentimental because he’s writing this kind of thing on his deathbed. He tells the whole story. That’s what I really liked about it is he didn’t really leave anything out.

Let’s go ahead and go through this just like we kind of read it. We’re not going to go chapter by chapter. We’re just going to kind of tell the story. Then at the end, one of the things I really like about this is Sam Walton lists out the top 10 things he learned through his entire life, specifically by building Walmart. We’re going to cover those top 10 things at the end of the discussion here.

Sam Walton starts off. He’s a military officer. He goes into the military and he does that until like his mid-20s. Then at the age of 26, he gets out after his little bit of service in the military and he starts his first store at the age of 26. The year is 1945 and he opens his first variety store in Newport, Arkansas.

What he does is he takes out a $20,000 loan from his father in law and then he put in $5,000 of his own money that he had saved while he was in the army.

I’ll tell you back in the day, like 1945, to save up $5,000 while you’re in the army, because I don’t think you make all that much money in the army, especially as a young officer. That’s a lot of money. He saved up a large substantial amount of money.

Stig Brodersen 3:26
When he was in JC Penney, that was just after his graduation for a brief period of time, he made $75 as a management trainee per month. Again, we don’t know how much money he made in the military, but $5,000 that’s a lot of money.

Preston Pysh 3:42
I’m sure if he did an inflation comparison, you’d be 100,000 bucks or something today. I don’t know what it’d be, but it’d be pretty high.

The name of this variety store that he started was called Ben Franklin. This was a chain of stores. This was chained by the Butler brothers. They are the ones that actually own the entire chain, but he opened that small store in Newport, Arkansas. It was called Ben Franklin.

The thing that immediately caught my attention with the stories that he was telling was that he’s a very creative person. He’s thinking outside the box and he’s very customer-focused. He’s thinking of ways to attract people into the store and he’s thinking in ways that I think most store owners didn’t think so.

The first thing that caught my mind was he goes out and he buys this ice cream machine. He puts this ice cream machine right there on Main Street, where everyone that’s kind of walking through the town can see this ice cream machine right there outside of the store. He’s not charging much for the ice cream. Like it’s the typical Walmart model, where it’s to drive traffic into the store.

I think normal people when they go into retail, they’re like, “Okay, well the ice cream cost is much so I want to have this much markup on top of it so I can make a profit and let’s put it in front of the store.”

His model was like, “Let’s put In front of the store and let’s not really make a profit on this. Let’s just kind of cover our costs with this ice cream.”

Everyone in this flippin town is going to get their ice cream here instead of anywhere else. Then after they eat their ice cream, or maybe while they’re eating their ice cream, they’re going to come into the store and spend some money. That’s what he did and it worked really well. This is just kind of a hint at how Sam Walton thought very early on was you have to have something that captures the person’s interest to drive traffic to the store.

Stig Brodersen 5:35
Yeah and it was actually really interesting what you said about Jeff Bezos before. I didn’t know that he read this book and it was an inspiration to him. When I read the book, I actually took a note from Amazon about this example and how he, I think it was one of his employees who said, “So should we price this as XYZ?”

Basically, what he said was, “No.” We’re talking about cost. We are creating value for the customer. We are negotiating on behalf of our customer. If we can get our merchandise cheaper, that should automatically be reflected.

It really reminds me of the book we read, “The Everything Store” by Brad Stone about Amazon. He talked about this and this famous example where Bezos got a lot of criticism for not only showing positive reviews of the products, because after watching this about selling more products. He said, “No, that’s such a short term way of thinking.”

It is all about customer focus, really focus on the customer and how to add value for the customer. As long as you do that first, the rest will basically follow. That’s I guess, also what you’re getting at here, Preston, with, yeah, you might not be really making money out of this, but at least they’re in the store. They feel that they’re well treated. Then he can put a mark up on whatever he had in that store.

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